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Saturday, January 17, 2009

Veidt Enterprises

Adrien Veidt is a billionaire media mogul, smartest man in the world, entrepreneur, and airline magnate (think Richard Branson but more powerful).
He's also a retired superhero...which he uses to his benefit in hawking Ozymandias action figures.
O.K, so I'm a bit obsessed by the upcoming Watchmen film, adapted from the critically acclaimed graphic novel by Alan Moore and Dave Gibbons.
Director Zack Snyder needed some authentic 1985-era commercials for the movie to illustrate the omnipresence of Veidt Enterprises' products. What resulted was a pretty brilliant youtube competition, in which the winners would get to see their creations actually appear in the movie! The products; Nostalgia Perfume, Veidt Air, hairspray, and action figures actually appear in the novel.
Here are the "commercials" picked to be in the movie, they capture the essence of 1985 advertising amazingly well.
Nostalgia By Veidt

"lost" Ozymandias toy ad (this one's brilliant for it's fake VCR tracking issues)

Real men use Veidt

Nostalgia by Veidt ("I love you"..."you love a memory" smirk)

Veidt Air


For the rest of the winners and all of the commercials go to the Watchmen youtube channel.

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